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DESSO joins Circular Economy 100 programme launched by Ellen MacArthur Foundation

08 februari 2013

DESSO, a leading European provider of carpets and carpet tiles to world markets is one of the first members of the new Circular 100 ('CE100') business network, a three year programme aimed at bringing together 100 leading companies globally to drive forward the development of circular economy models.

The circular economy offers a way to build sustainable and competitive business models that generate wealth based on a more regenerative and less wasteful use of natural resources.

The Circular 100 programme is being launched by the Ellen MacArthur Foundation, which has already published two reports with McKinsey & Co. showing that there the circular economy has the potential to generate $1 trillion of economic opportunity. 

Desso, which has been developing a circular economy model since 2008 based on its Cradle to Cradle® commitment, will be involved in sharing its experience and knowledge across a three year period through workshops and an annual summit. 

Other companies joining the new network include Coca-Cola, IKEA, Nespresso, M&S, Morrisons and Ricoh. For more information:http://www.ellenmacarthurfoundation.org/business/ce100

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